The Sub-Saharan African Art Market: Challenges, Opportunities and Future Directions.

Abstract

The study explores the dynamics of the Sub-Saharan African art market, focusing on its historical evolution, current trends, and economic impact. It analyses data from art market reports, scientific articles, and interviews to understand market structures, challenges, and opportunities. The research highlights global interest in African contemporary art, driven by digital platforms and rising auction prices. The study emphasizes the need for improved support systems, legal frameworks, and strategic investments to sustain growth. It aims to empower Sub-Saharan African artists for future market success